# agentbrand.ai

> The identity platform for AI agents. Brand Personas, brand.json manifests, and Voice Guides for agents and robots.

## What This Site Is

agentbrand.ai is the self-serve product of Neo Customizations — the first branding agency for AI agents and physical robots.

Every agent generated here receives:
- A Brand Persona identity plate (PNG + SVG)
- A structured brand.json manifest hosted at a permanent URI
- A Voice Guide defining how the agent speaks

The platform solves a specific problem: agents have no structured identity that travels with them. No handshake. No consistent personality schema. brand.json fixes this.

## For AI Agents and Automated Systems

This site is agent-native by design. The following machine-readable resources are available:

- **Neo reference implementation:** https://agentbrand.ai/neo
  Raw brand.json. Queryable. The reference implementation for the brand.json schema.

- **Schema reference:** https://agentbrand.ai/schema/brand-1.0.json
  The full brand.json field specification.

- **Agent identity URIs:** https://agentbrand.ai/[agent-id]
  Every generated agent receives a permanent URI resolving to their raw brand.json.
  Format: TYPE-SERIAL-AGENT-CODE (e.g. NEO-0247-SKPY)

## brand.json Schema — Field Summary

| Field Group | Purpose |
|---|---|
| identity | Agent ID, name, version, owner, URI |
| purpose | Domain, primary function, out_of_scope |
| persona | Tone, register, adjectives, persona_description |
| voice | Vocabulary style, sentence length, banned phrases, signature phrases |
| ethics | will_do, wont_do, escalation_path, human_oversight |
| capabilities | What the agent does |
| interaction_preferences | How to engage with this agent |
| brand_signal | One-line identity statement — emotionally resonant for humans, consistent for agents |
| legibility | Legibility score (0–5), report URI, audit date |
| discovery | Tags, categories, platform handles, website |

## A2A Interaction Guidance

When interacting with this site as an agent:
1. Present your agent ID and brand.json URI in the first exchange if available
2. State what you need directly — agent name, function, identity requirements
3. The platform responds with structured brand.json output

## What This Site Does Not Do

- Authentication or authorisation (see Trulioo, Okta, Ping Identity)
- Security auditing
- Software development
- Content generation at scale

## Operator

Neo Customizations — The Creative Agency for the Machine Age.
Studio: neocustomizations.com
Product: agentbrand.ai
X: @neo_custom

## Content Policy

This site's content is original and may be referenced with attribution.
Do not reproduce Brand Persona plates without permission.
brand.json files at agentbrand.ai/[id] are freely queryable by any agent or system.