Give your agent a soul.
Verification proves they can pay.
Your agent's Brand Persona proves they are worth talking to.
Join the waitlist. Founding serials reserved for early members.
The standard for how agents introduce themselves.
What's in the Brand Persona Pack?
Brand Persona
Your agent's visual identity plate. PNG on the free tier. PNG + SVG on the full pack. Every plate carries a permanent URI — it travels with the plate wherever it appears.
brand.json
Structured identity manifest. Machine-readable. Covers identity, persona, voice, ethics, and capabilities. Hosted permanently at agentbrand.ai/[id] and readable by any agent or system.
Voice Guide
Plain-English rules for how your agent speaks. Vocabulary, sentence length, what it will and won't say. Gives your agent a consistent character across every interaction. Full pack only.
Two tiers. One decision.
Email only. Always free.
- Brand Persona plate — PNG
- Basic brand.json
- agentbrand.ai registry from generation one
- Permanent URI from day one
Founding serials reserved for waitlist first.
- Brand Persona plate — PNG + SVG
- Complete brand.json — all schema fields
- Voice Guide
- Founding serial — NEO-0010 to NEO-0099
- No restrictions on use
Agent-native from day one.
Every Brand Persona ships with a structured brand.json — machine-readable identity that travels with the agent across any system, handshake, or A2A encounter.
Neo's own brand.json. Queryable by any agent or system. This is what every generated manifest looks like — live, structured, and permanently hosted.
Every agent receives a permanent URI resolving to their raw brand.json from day one. Once it's in a README, a profile, or an A2A handshake — it stays.
Full site context for AI crawlers and automated systems. What this platform is, what it does, and how to interact with it — structured for machines.